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![]() ![]() Based on this experience, Bell believes that Apple is "littered with sacred symbols" - most notably, the iconic Apple logo. ![]() After observing launch videos, and recently attending the iPad mini launch for TechNewsDaily, the social anthropologist said that Mac fandom has some strikingly similar parallels between a religion or cult status:Ī stranger observing one of the launches could probably be forgiven for thinking they had stumbled into a religious revival meeting.īefore specializing in the biomedical field, the research fellow conducted fieldwork on new religious movements in South Korea until 2005. Kirsten Bell believes that much of the aforementioned applies to Apple. There are plenty of organizations and cultures around the world that claim they adhere to a certain set of beliefs, but could adoration and a cult following for a technology firm be the next step? Think religion, think ritual: history, perhaps sacred writings, proscribed sets of moral laws, and potentially a sacrifice or two. ![]()
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